Last night, I was watching Veronica Mars, which was preempted this week from Tuesday to Saturday nite. (Thank gord for DirecTivo!)
There was a character called Selma Hearst, who is missing through most of the episode, but then shows up at the end, and is played by Patty Hearst. Get it? Patty and Selma?

I love the TV shout-outs, especially when the shout out is to a show I love. Some recent ones:
On the first two episodes of this season’s Veronica Mars, the word “Frak” was used.

I think I also heard “Frak” on Gilmore Girls early in the current season, along with mention of someone not being a Cylon.

During last season’s Veronica Mars, there was a great scene where she sticks her cookie-fortune on her mirror. The camera zooms in and there are the Lost numbers. That was pretty cool, since the shows were in the same time slot.

On The Office, Dwight has had a few Lost shout-outs, including this year when he tied up Temp, and asked him “What is the Dharma Initiative??”

On Heros this week, one of the nerdlingers that voted for Claire to be homecoming queen was wearing a BSG t-shirt.

In the miniseries that started off the new Battlestar Galactica, Firefly’s Serenity makes an appearance in the sky over Caprica.